vert
- Generate impactful results in your business
- Effortlessly turn more visitors into customers
- Optimize your website for better outcomes
“If your design is not getting you amazing results in your business, then devour this book. It may well be the most valuable purchase you have ever made.”
This book reveals website design strategies that are proven to work in any industry. By leveraging these frameworks, you can boost your results from your website – captivating more leads and converting them into customers.
This means no more chasing leads and more time closing deals. Your website becomes your best salesperson all without the hassle of hard selling or the frustration of cold calling.
This book is based on the experience and lessons learned from Greg Merrilees and his design agency.
You’re paying for clicks that don’t convert because your landing page isn’t pulling its weight
Organic traffic is steady, but no one sticks around long enough to care
Even hot leads bail before buying, confused or unconvinced
Your visitors want to buy—but your website leaves them guessing what to do next
Having been in business for 25 years and designed over 2000 websites and more than 26,000 web pages, I’ve developed a winning formula for designing high-converting websites for different niches.
NOTIFY ME WHEN IT'S READY
From our clients who applied the principles that you’ll discover from this book.
From our clients who applied the Principles that you’ll discover from this book.
“Studio 1 has captured my brand’s essence with a smart new website design that converts. Within the first few months, our new leads and sales dramatically increased.”
From our clients who applied the principles that you’ll discover from this book.
From our clients who applied the Principles that you’ll discover from this book.
“We get compliments all the time on our site design, and someone just said that they show our website to their clients as what a “gold standard podcast website” should look like.”
From our clients who applied the principles that you’ll discover from this book.
From our clients who applied the Principles that you’ll discover from this book.
“Since the new websites went live my YouTubeChannel has skyrocketed from 44 million views to 100 million views, I have over 100,000 new leads, and sold over $3-Million worth of my first comic book release!”
OTHER WEBSITE BOOKS?
as how to build your website, what
plugins to use, or which platform to choose.
as how to build your website, what plugins to use, or whick platform to choose.
While many books focus on creating pretty websites, Next Level Website Design combines the best design practices and conversion strategies and elements, so your website looks extremely beautiful while boosting your conversions.
Target audience
Your audience isn’t thinking about you—they’re thinking about how you can solve their problem. The only question on their mind is, “What’s in it for me?” Before designing your website, take the time to deeply understand your audience, their pain points, and what they want most.
To stand out, you need to zig while your competitors zag. Your brand needs to uniquely reflect who you are, what you offer, and your price point—while positioning you as a credible authority and industry leader in your niche, and appealing to your ideal customers.
Most visitors don’t buy the moment they land on your website. A well-crafted marketing strategy ensures your website caters to each stage of the customer journey, leading visitors from curiosity to conversion. When done right, every page of your website plays a role in your strategy.
Influences
Your website isn’t just about having a good-looking design—it’s about influencing behavior. People don’t buy on logic alone, so it’s essential to use powerful psychological principles to create desire in your brand and to guide them toward taking action.
Focused Design
Your website should make you look like a rock star, but it also needs to be strategically designed to turn visitors into customers. With authority-boosting elements, psychological triggers, social proof, and high-impact calls-to-action, we create a design that doesn’t just look good—it gets results.
Target audience
Your audience isn’t thinking about you—they’re thinking about how you can solve their problem. The only question on their mind is, “What’s in it for me?” Before designing your website, take the time to deeply understand your audience, their pain points, and what they want most.
To stand out, you need to zig while your competitors zag. Your brand needs to uniquely reflect who you are, what you offer, and your price point—while positioning you as a credible authority and industry leader in your niche, and appealing to your ideal customers.
Most visitors don’t buy the moment they land on your website. A well-crafted marketing strategy ensures your website caters to each stage of the customer journey, leading visitors from curiosity to conversion. When done right, every page of your website plays a role in your strategy.
Your website isn’t just about having a good-looking design—it’s about influencing behavior. People don’t buy on logic alone, so it’s essential to use powerful psychological principles to create desire in your brand and to guide them toward taking action.
Your website should make you look like a rock star, but it also needs to be strategically designed to turn visitors into customers. With authority-boosting elements, psychological triggers, social proof, and high-impact calls-to-action, we create a design that doesn’t just look good—it gets results.
The goal is to have you completely stand out from your competitors – and to turn your website into a powerful marketing machine. At the end of each chapter, you’ll get actionable tips so you can make instant improvements on your website. And throughout the book, you’ll see case studies and examples of page layouts to help you understand how effective design choices can boost your conversions.
NOTIFY ME WHEN IT'S READY.webp)
Gone are the days of relying on a brochure website, where you constantly chase leads and drive traffic.
With our approach, every element on your website is strategically crafted to guide visitors down the path towards your solution to their problem, effortlessly turning them into customers.
This way, you can save a lot of time and effort – allowing you to fully enjoy life, spend more time with your loved ones and do more of what you love doing.
- Discover how one business doubled its conversions - using nothing but the strategies inside this book
- Step into your visitors' minds: what they're really thinking when they land on your website (and how to turn that into sales)
- Pinpoint the silent killers on your website that are costing you clicks, customers, and cash - plus how to fix them fast
- The $100,000 debt that should have destroyed me - and how hitting rock bottom became the catalyst for designing websites for Hollywood A-listers
- How one blunt question from my mentor rewired the way I do business
- What Yoda taught me about the hidden psychology that separates million-dollar brands from failures
- The "invisible barrier" that stops 97% of visitors from buying - and the 3-word phrase that destroys it instantly
- Why your biggest competitor isn't another business (it's this psychological blind spot that costs sales without knowing why)
- The "empathy equation" that turns strangers into raving fans who wholeheartedly want you to take their money
- How we used Robert Cialdini's influence principles that added 1000 new members to a musician's membership in 12 months
- 7 psychological triggers so powerful they feel like "mind control" (but are completely ethical and authentic)
- The scarcity mistake that kills conversions instantly - and the right way to create urgency that drives action
- The "Property Couch Method": How leading with value landed me celebrity clients and a profitable investment portfolio
- Why "selling on hello" is business suicide - and the 3-step formula that turns cold traffic into hot buyers
- The lead magnet strategy that's so valuable, prospects will think you're crazy for giving it away for free
- The repositioning of a top-tier law firm’s brand and website that helped them go from 12 cases a year to 16 in their first month
- Jay Abraham's billion-dollar secret: The 3 levers that can 10x your business (most people only pull one)
- How to find your "only factor" - the unique position that makes competitors irrelevant
- Why 99% of "pretty" websites fail to convert - and the 5-step blueprint that creates brands people obsess over
- The power of a mood board and a brand style guide - how to use them to create a cohesive and impactful brand experience
- Color psychology secrets that subconsciously influence buying decisions (most businesses get this completely wrong)
- The "Enterprise Effect": How one fitness studio doubled conversions by making visitors think less, not more
- 5 psychological design trigers that turn browsers into buyers (used by the world's highest-converting websites)
- The split-testing secret sauce that took a consultation form from 32% drop-off to 85% completion rate
- The "invisible architecture" that guides visitors to buy without them realizing they're being influenced
- Why your About page might be your most powerful sales tool (and the timeline technique that proves your authority)
- The Thank You page strategy that 99% of businesses waste (and how to turn it into your secret conversion weapon)
- The "qualification funnel" that eliminates tire-kickers and fills your calendar with dream clients only
- The pre-suasion psychological triggers that make prospects choose you before they even call (your competitors have no idea these exist)
- Expert design strategies for your service business and funnel pages to turn cold traffic into hot leads
- Strategies to attract and convert cold traffic with funnels and ascension models that convert into sales while you sleep
- Risk reversal strategies that crush doubt and make saying "yes" to your offer a no-brainer, even when prospects can't contact you quickly
- How to segment your audience and send them to landing pages tailored to their needs, turning more visitors into buyers
- The personal brand advantage in today's AI-driven world and why authentic expertise becomes your irreplaceable competitive differentiator
- How to balance professional authority with genuine personality while creating clear pathways for coaching, speaking, and publishing opportunities
- Website page structures that transform personal expertise into sustainable revenue through strategic positioning, trust-building, and conversion optimization
- Why relying solely on Amazon's ever-changing rules is a recipe for disaster(and how to build a sellable asset instead)
- The "pre-sell sequence" that turns skeptical browsers into eager buyers before they see your product
- How to create a community of raving fans who become your unpaid sales force, making your brand the go-to choice in your market
- The mobile mistake that's costing you 67% of potential sales (fix this and watch your traffic and conversions soar)
- Video formulas that build more trust in 3 minutes than most websites do in 3 months
- A treasure trove of conversion-boosting tips to maximize your results, plus the conversion killers to avoid at all costs
- The "conversion intelligence" system that continuously optimizes your website while you focus on your business
- How to turn your website into a learning machine that gets smarter and more profitable every month
- The testing framework for compound growth that never stops, while eliminating expensive mistakes
Chapter 1
Your Visitors Care About One Thing
- Discover how one business doubled its conversions - using nothing but the strategies inside this book
- Step into your visitors' minds: what they're really thinking when they land on your website (and how to turn that into sales)
- Pinpoint the silent killers on your website that are costing you clicks, customers, and cash - plus how to fix them fast
Chapter 2
My Business Rollercoaster
- The $100,000 debt that should have destroyed me - and how hitting rock bottom became the catalyst for designing websites for Hollywood A-listers
- How one blunt question from my mentor rewired the way I do business
- What Yoda taught me about the hidden psychology that separates million-dollar brands from failures
Chapter 3
Understanding Your Audience
- The "invisible barrier" that stops 97% of visitors from buying - and the 3-word phrase that destroys it instantly
- Why your biggest competitor isn't another business (it's this psychological blind spot that costs sales without knowing why)
- The "empathy equation" that turns strangers into raving fans who wholeheartedly want you to take their money
Chapter 4
Psychological Influences
- How we used Robert Cialdini's influence principles that added 1000 new members to a musician's membership in 12 months
- 7 psychological triggers so powerful they feel like "mind control" (but are completely ethical and authentic)
- The scarcity mistake that kills conversions instantly - and the right way to create urgency that drives action
Chapter 5
Marketing Strategy
- The "Property Couch Method": How leading with value landed me celebrity clients and a profitable investment portfolio
- Why "selling on hello" is business suicide - and the 3-step formula that turns cold traffic into hot buyers
- The lead magnet strategy that's so valuable, prospects will think you're crazy for giving it away for free
Chapter 6
Brand Positioning
- The repositioning of a top-tier law firm’s brand and website that helped them go from 12 cases a year to 16 in their first month
- Jay Abraham's billion-dollar secret: The 3 levers that can 10x your business (most people only pull one)
- How to find your "only factor" - the unique position that makes competitors irrelevant
Chapter 7
How To Create a Memorable Visual Brand
- Why 99% of "pretty" websites fail to convert - and the 5-step blueprint that creates brands people obsess over
- The power of a mood board and a brand style guide - how to use them to create a cohesive and impactful brand experience
- Color psychology secrets that subconsciously influence buying decisions (most businesses get this completely wrong)
Chapter 8
Conversion-Focused Design
- The "Enterprise Effect": How one fitness studio doubled conversions by making visitors think less, not more
- 5 psychological design trigers that turn browsers into buyers (used by the world's highest-converting websites)
- The split-testing secret sauce that took a consultation form from 32% drop-off to 85% completion rate
Chapter 9
Essential Website Page Structures
- The "invisible architecture" that guides visitors to buy without them realizing they're being influenced
- Why your About page might be your most powerful sales tool (and the timeline technique that proves your authority)
- The Thank You page strategy that 99% of businesses waste (and how to turn it into your secret conversion weapon)
Chapter 10
Services Business Websites
- The "qualification funnel" that eliminates tire-kickers and fills your calendar with dream clients only
- The pre-suasion psychological triggers that make prospects choose you before they even call (your competitors have no idea these exist)
- Expert design strategies for your service business and funnel pages to turn cold traffic into hot leads
Chapter 11
Online Business Websites
- Strategies to attract and convert cold traffic with funnels and ascension models that convert into sales while you sleep
- Risk reversal strategies that crush doubt and make saying "yes" to your offer a no-brainer, even when prospects can't contact you quickly
- How to segment your audience and send them to landing pages tailored to their needs, turning more visitors into buyers
Chapter 12
Personal Brand Websites
- The personal brand advantage in today's AI-driven world and why authentic expertise becomes your irreplaceable competitive differentiator
- How to balance professional authority with genuine personality while creating clear pathways for coaching, speaking, and publishing opportunities
- Website page structures that transform personal expertise into sustainable revenue through strategic positioning, trust-building, and conversion optimization
Chapter 13
eCommerce Websites
- Why relying solely on Amazon's ever-changing rules is a recipe for disaster(and how to build a sellable asset instead)
- The "pre-sell sequence" that turns skeptical browsers into eager buyers before they see your product
- How to create a community of raving fans who become your unpaid sales force, making your brand the go-to choice in your market
Chapter 14
Extra Conversion-Boosters
- The mobile mistake that's costing you 67% of potential sales (fix this and watch your traffic and conversions soar)
- Video formulas that build more trust in 3 minutes than most websites do in 3 months
- A treasure trove of conversion-boosting tips to maximize your results, plus the conversion killers to avoid at all costs
Chapter 15
Your Website is Never Finished
- The "conversion intelligence" system that continuously optimizes your website while you focus on your business
- How to turn your website into a learning machine that gets smarter and more profitable every month
- The testing framework for compound growth that never stops, while eliminating expensive mistakes
From our clients who applied the principles that you’ll discover from this book.
From our clients who applied the Principles that you’ll discover from this book.
“Since our new website went live, we added over 1000 new students to our paid membership, and the rate of uptake on our free introductory offer has boosted our mailing list by over 25,000 people!”
From our clients who applied the principles that you’ll discover from this book.
From our clients who applied the Principles that you’ll discover from this book.
“I invested heavily in my new website, videos, copywriting and SEO, and I am thrilled with the results! Our traffic and inquiries are at all-time highs month after month!”
From our clients who applied the principles that you’ll discover from this book.
From our clients who applied the Principles that you’ll discover from this book.
“The new website design looks a whole lot better, plus it’s so much easier to manage in the back end. Our awesome results are from a combination of the new website, new copy and running new ads”
